Hey, Look At Me?
A former colleague of mine recently published an article on Linkedin.com called "The Internet Doesn't Need Your Content". He wrote it to describe the wastefulness of the creating content as a tactic for SEO (getting the company's website a higher listing in search engines). First I had to think about whether I am guilty of such (or had been in my previous business). No, not really. But it got me thinking about the amount of extraneous and unimportant information I see disseminated and broadcast by bird control companies, one manufacturer and a few particular installers.
I don't go looking for it. For those of you who don't already know, Google Alerts will send you e-mail notifications when new web pages or news articles surface containing particular phrases. Once this information is out there, it adds no real value to people investigating bird control solutions. In fact, all it does is add to the murkiness and confusion.
This past summer there was an outbreak of Legionnaires n New York City. Within a week, I saw self written and self published articles posted on the Internet by a bird control product manufacturer on how their products can help prevent the spread of Legionnaires. I'm not a scientist (gosh - that sounds like a lot of politicians these days)... but let's assume there's some truth that a pigeon or other urban pest bird can transmit the bacteria or disease that's in the news at any given time. This company suggested that putting up some plastic pigeon spikes, a beach ball with shiny eyes on it, or a fake owl (the cheap and gimmicky items this company is known for selling) would protect you.
Recently the same company put out press releases (one for each state): "Keep pest birds away in (insert each and every state individually) with bird control products from (insert company here). The proliferation of irrelevant pages to the internet is a disservice to those actually looking for real information.
Do you remember that rule your elementary school teachers used to preach? If you don't have anything nice to say, don't say anything at all. Well, my revised rule for those guilty (and you know who you are) is that if you don't have anything new, useful, or important to say, don't say anything at all. Repetition of "look at me" statements only clogs up the discussion and analysis of what's important to real buyers of your products and services.
If you are looking for serious answers to legitimate problems, Bird Control Advisory can help. We assist architects, engineers, and facility managers plan for the proper prevention of urban problems using proven materials and by producing quality written specifications with clear detailed drawings for successful installation.